Fran Redmon draws from her nearly 30 years of experience as director of the Kentucky Crafted Program to provide technical assistance and support to artisan entrepreneurs in their marketing strategies and business development. She has first-hand knowledge of issues that artisans face in setting up their business, developing and tailoring products to the market, and promoting those products through fairs and festivals and directly to the retailer.


Fran is available for one-on-one consultations, which include a current assessment of your business goals and needs and recommendations for a strategic course of action. She can assist in a variety of areas to help guide you in planning and navigating the placement of artisan products into the retail and/or wholesale marketplace. Everything is customized to your particular level of business, long-term goals, and personal comfort level.


Areas to be addressed may include:

  • Pricing (related production issues)
  • Product Evaluation and Development
  • Planning Tools and Strategies
  • Preparing for Trade Shows
  • Dealing with Retailers
  • Marketing and Promotion (including the development of printed materials, dealing with the media, making use of social media, and on-line marketing tools)


NEED GRAPHIC DESIGN WORK FOR YOUR PRINTED MATERIALS?

Fran can work with you to develop graphic design for your printed materials in tandem with Garry. She can make recommendations for materials that you may need throughout the course of your business, provide assistance in the written portions of these materials, and oversight of the design process to ensure you have the best of all materials to suit your needs.




PRICING

Consulting services can be provided on an hour-per-hour basis. Or, we can provide a flat-rate per project proposal. A free initial 30-minute evaluation and consultation is used to determine a course of action. Final costs will depend onthe overall project and how in-depth and long-term the consultation might be.


Please contact Fran and we can determine how to best work together and assist you in your business development. fran@redmon2.com


marketing support